Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and online content pro

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